This paper proposes a conceptual framework that links the following five main factors: a) internal forces, b) external forces, c) E-Marketing adoption by Small Business Enterprises (SBE’s), d) E-Marketing implementation by Small Business Enterprises (SBE’s), and e) E-Marketing performance. Future research is encouraged to build on this framework to test how internal and external forces of the Small Business Enterprises, along with its E-Marketing implementation influence its performance.

Key wards: E-Marketing; Small Business Enterprises (SBE’s); Internal forces; External forces; Performance.