Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic development and employment growth. On the other hand, the revolution in information technology (IT) and communications has changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic Marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.
Accordingly, implementing E-marketing by small business enterprises can change the shape and nature of SBE’s business all over the world. Because of the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created fast growing new electronic channels for marketing.
Depending on that and based on the SBE role as an economic engine to drive global development, this paper seeks to add to the body of knowledge by investigating and illustrating a survey and systematic review of the methodologies implemented in the published work in the E-Marketing area. In this article, the methodologies and methods employed in marketing research within the context of E-marketing have been evaluated and the suitable methodology and methods for future research studies in the field of E-Marketing have been illustrated. The findings also explained why these selected methodologies and methods are the most appropriate to be used within the field of E-Marketing.